Call for Papers: Relationships and political marketing

Special issue: Call for papers from the Journal of Political Marketing

Guest editor: Dianne Dean

We are living in an era where the political environment is becoming more complex, advances in technology leading to the development of social media has created more opportunities to reach the citizen. Hence, political marketers are able to disseminate more information, in real time, through more communication channels leading some to suggest that we are in an age of the ‘permanent political campaign’. It is conceivable that this would lead to greater engagement in politics and electoral participation, however it appears that there is a decline in party identification and voter turnout has also decreased in many parts of the world.

Therefore in this dynamic and rapidly fragmenting environment there is greater uncertainty and a need to consider alternatives to the traditional transactional exchange paradigm (Lock and Harris 1996; Dean and Croft 2001) as the political market place is no longer where we merely exchange votes for promises. Rather political marketers need to develop long term strategies which build loyalty through delivery of electoral promises which would build trust and legitimize the democraticparty system (Henneberg and O’Shaughnessy 2009).

Whether we envisage the political market place where voters are treated as consumers, or as a diverse group of stakeholders, each notion brings with them their own theories and mechanisms for understanding needs, identifying where those needs can be accommodated within the party core values, and how they can be communicated to the target group.

Therefore the purpose of this special issue focuses on relational approaches to political marketing. Papers are invited from all research traditions that seek to build our understanding of ‘relationships’ in the political market place. Listed below are suggested areas that maybe of interest but we are keen to receive papers that address the following themes.

  • Elections
  • Engaging voters
  • Long term campaigns
  • Party identification
  • Party engagement
  • Internal marketing
    • Party members
    • Party activists
  • Low involvement relationships such as branding
  • Relationship building through social media
  • Critical approaches to political relationship marketing
  • Activism

All submissions will be double blind reviewed in accordance with the Journal of Political Marketing. Authors are directed to the Journal of Political Marketing for guidance on formatting their article

http://www.tandfonline.com/action/authorSubmission?journalCode=wplm20&page=instructions#.Unu9RxZGj8s

The contribution of the paper should be clearly stated in the abstract and should reflect the special issue theme.The deadline has been extended to October 1 2014

Any queries should be sent to the Guest Editor of the special issue at the following email: d.m.dean@hull.ac.uk

Call for Papers: Public Relations and Democracy

Special Issue of Public Relations Review: Public Relations and Democracy

Special Issue Editor:Maureen Taylor, University of Oklahoma

What is the role of public relations in helping to make society a better place? Public relations can help all types of groups and organizations to participate in public debate.

This special issue will include the most current research and theory development about the role of public relations in building, sustaining, and advancing democracy and/or democratic interests. The concept of democracy for this special issue is intended to be quite broad and not limited to political campaign research. Papers addressing advocacy, community building, unions, lobbying, public formation, and social cause groups are encouraged.

The special issue will highlight a wide range of articles about public relations and democracy. Articles may apply any type of methodology (critical/rhetorical, case study, empirical) but public relations theory and literature need to be central to any piece. Topics may include but are not limited to the following:

1)    Measurement of public relations efforts in democracy

2)    Theory development of public relations role in democracy building

3)    Civil society and social capital research

4)    Research about political or social cause communication campaigns

5)    Theory-based case studies of public relations efforts in nation building

6)    CSR and community building

7)    Publics

The deadline for submitting a manuscript for review is July 1, 2012. All papers should be submitted to the Elsevier website found at http://ees.elsevier.com/pubrel/. All submissions must be noted for the Special Issue on Public Relations and Democracy in the pull-down menu.

Submissions can include full-length articles (no more than 25 pages of text) or research in brief submissions (no more than 7 pages and in our format).

All submissions will be blind peer reviewed for this special issue. Authors will be notified about the acceptance decision by Sept. 15, 2012. Articles that are accepted will need to be revised and resubmitted to the Elsevier system by Jan. 1, 2013 with final acceptance for publication by September 2013, for Vol. 39, No. 5.

For more information and submission contact: Maureen Taylor, Professor, Gaylord Family Chair of Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman 73019, Telephone 405-325-4015, E-mail mtaylor@ou.edu.

Reminder: Call for Papers on Political Public Relations

The Public Relations Society of America and the Public Relations Journal are pleased to announce a special issue of the Public Relations Journal dedicated to the emerging area of political public relations, defined as “the management process by which an organization or individual actor for political purposes, through purposeful communication and action, seeks to influence and to establish, build, and maintain beneficial relationships and reputations with its key publics to help support its mission and achieve its goals” (Strömbäck & Kiousis, 2011).

The special issue will be edited by Jesper Strömbäck and Spiro Kiousis, and submissions should make significant contributions to the profession’s development as well as offer theoretical and empirical contributions to further the scholarship of political public relations, broadly defined as above. Submissions from both scholars and practitioners are encouraged.

The deadline for abstracts is April 1, 2012. Decisions on which abstracts to accept will be made by May 15, 2012. The deadline for final manuscripts is January 1, 2013.

Abstracts and manuscripts for the special issue must conform to the requirements of regular submissions to the Journal, as detailed here. Abstracts and submissions are to be submitted to the guest editors, Dr. Spiro Kiousis, APR, at skiousis@jou.ufl.edu, or Dr. Jesper Stromback at Jesper.Stromback@miun.se with the subject line “PR Journal Political Public Relations Issue.”

Call for Papers: Special issue on Political Public Relations

The Public Relations Society of America and the Public Relations Journal are pleased to announce a special issue of the Public Relations Journal dedicated to the emerging area of political public relations, defined as “the management process by which an organization or individual actor for political purposes, through purposeful communication and action, seeks to influence and to establish, build, and maintain beneficial relationships and reputations with its key publics to help support its mission and achieve its goals” (Strömbäck & Kiousis, 2011).

The special issue will be edited by Jesper Strömbäck and Spiro Kiousis, and submissions should make significant contributions to the profession’s development as well as offer theoretical and empirical contributions to further the scholarship of political public relations, broadly defined as above. Submissions from both scholars and practitioners are encouraged.

The deadline for abstracts is April 1, 2012. Decisions on which abstracts to accept will be made by May 15, 2012. The deadline for final manuscripts is January 1, 2013.

Abstracts and manuscripts for the special issue must conform to the requirements of regular submissions to the Journal, as detailed here. Abstracts and submissions are to be submitted to the guest editors, Dr. Spiro Kiousis, APR, at skiousis@jou.ufl.edu, or Dr. Jesper Stromback at Jesper.Stromback@miun.se with the subject line “PR Journal Political Public Relations Issue.”