Call for papers, special issue of Journal of Public Relations Research

Call for Manuscripts

Special Issue: Political Public Relations

Editor-in-Chief: Bey-Ling Sha
Senior Associate Editor: Hilary Fussell Sisco Associate Editor: Sung-Un Yang

Political public relations has been defined as “the management process by which an organization or individual actor for political purposes, through purposeful communication and action, seeks to influence and to establish, build, and maintain beneficial relationships and reputations with its key publics to help support its mission and achieve its goals” (Strömbäck & Kiousis, 2011, p. 8).

With the 2016 political elections in the United States and timeless, recurrent political issues around the globe, the Journal of Public Relations Research welcomes manuscript submissions that report original research findings related to political public relations, as defined above. In addition to election-related research, manuscripts may deal with such political challenges as the rise in violent extremism, the marketing of political candidates, the promotion of immigration reform, government dealings with humanitarian crises, etc.

We welcome manuscripts that advance the theoretical conceptualization and/or methodological operationalization of political public relations and its related constructs/issues. Approaches from all research methodologies are welcomed, as are theoretical perspectives originating from other disciplines.

Manuscript and Technical Requirements

  •   Content shall further the Journal’s primary purpose, which is to create, test, refine or expand theory in public relations. Authors should explicitly articulate how their scholarship serves the purpose of the journal.
  •   Content shall reflect the highest standards of scholarship, regardless of the research methods used.
  •   Manuscripts shall be submitted in APA style and edited to the highest standards of English-language grammar, spelling, punctuation, sentence structure, etc.
  •   Manuscripts shall conform to the Journal’s standard limit of 20 pages of text (not including references, figures, tables). Manuscripts that exceed the standard page limit may be considered if the authors (a) justify the manuscript length in their cover letter; (b) report qualitative and/or historical data; and (c) keep to a reasonable length appropriate for the nature of the research method and the subject studied.
  •   Authors shall take care to indicate in the online manuscript submission system that their submission is, in fact, intended for the special issue on political public relations. Failure to make this indication (in the cover letter AND in the appropriate selection box) will lead to the manuscript being entered into the Journal’s regular review process, rather than the special issue process.

Important Dates

  •   February 15, 2017
  •   April 15, 2017
  •   May 15, 2017
  •   July 2017
  •   October 2017

Initial manuscript submissions due from authors Initial decisions announced to authors
Final manuscripts due from authors for publication Accepted manuscripts published online first Publication of special issue in hard copy

 Contact Hilary Fussell Sisco at

New book on social media and presidential campaigning

Now John Allen Hendricks and Dan Schill have just released their new edited book Presidential Campaigning and Social Media. An Analysis of the 2012 Campaign. While not all chapters on a theoretical level deal directly with political public relations, some do, and most chapters should be of interest to working with or doing research on political public relations. More information about the book can be found here.

New chapter on political public relations

It has been a while since this page was updated, and we apologize for that but promise that we will try to be more active here. If anyone has news about books, book chapters or journal articles that deal with political public relations, please let us know by sending an email to The same holds if you have a call for chapters or papers that is relevant within the realm of political public relations.

Today the website has been updated however with a brand new chapter titled Political Public Relations. It is written by Spiro Kiousis and Jesper Strömbäck and included in the new handbook Political Communication, edited by Carsten Reinemann. The same book also includes a chapter, by the same authors, on Strategic Political Communication in Election Campaigns. Both chapters should be of interest to those interested in political public relations.

New Special Issue on Political Public Relations

Now the latest issue of Public Relations Journal has been published. It is a special issue focusing on political public relations, guest-edited by Spiro Kiousis and Jesper Strömbäck. The special issue includes seven articles, and all of them can be downloaded for free from the website of Public Relations Journal. The featured articles are:

Political Public Relations: Old Practice, New Theory-Building, by Jesper Strömbäck and Spiro Kiousis,

Sources of Citizens’ Experiental and Reputational Relationships with Political Parties, by Trent Seltzer, Weiwu Zhang, Sherice Gearhart & Lexie Conduff,

Government Public Relations and Social Media, by Missy Graham and Elizabeth Johnson Avery,

Political Public Relations on the Net: A Relationship Management Perspective, by Michael Karlsson, Christer Clerwall and Ulf Buskqvist,

Political Public Relations in Advocacy: Building Online Influence and Social Capital, by Adam J. Saffer, Maureen Taylor & Aimei Yang,

Political Public Relations in the European Union: EU Reputation and Relationship Management Under Scrutiny, by Chiara Valentini, and

Public Relations and Public Diplomacy: Conceptual and Practical Connections, by Kathy Fitzpatrick, Jami Fullerton and Alice Kendrick.

Today the page with articles on political public relations has also been updated with these new articles.

Program for Post-Conference on Political Public Relations

Now the program for the Post-Conference “Political Public Relations: Examining an Emerging Field” – to be held immediately after the International Communication Association annual conference, on June 22 – is out:

9.00-10.15 a.m: Political Public Relations and Research

– Spiro Kiousis & Jesper Strömbäck: Introductions and Background

– Missy Graham & Elizabeth Avery: Is Social Media Going Grassroots: Local Government Public Relations and Social Media

– Adam Saffer & Maureen Taylor: Political Public Relations in Advocacy: Building Online Influence and Social Capital

– Chiara Valentini: Political Public Relations in the European Union: EU Reputation and Relationship Management under Scrutiny

– Q&A

10.15-10.30 a.m: Break

10.30-11.30 a.m: Political Public Relations and Practice

– Toni Muzzi Falconi: Essentials of Public Relations in Italian Political Campaigns 1963-2013

– Roger Mortimore: The Theory and Practice of Political Public Relations

11.30-12.00 a.m: Roundtable Discussion Between Scholars and Professionals: The Future of Political Public Relations

It is still possible to sign up for this Post-Conference. To register, please use the ICA online registration system at


Spiro K. Kiousis ( and Chiara Valentini (

Political Public Relations Conference in June

Please join us for a post conference session focusing on political public relations at the 2013 ICA conference on June 22 (Saturday from 9 a.m.-noon). The half-day event will be held at the Hilton Metropole London Hilton.

Featured panelists include Toni Muzi Falconi (with 53 years of professional public relations experience in Italy, Europe and other continents), Dr. Maureen Taylor from the University of Oklahoma, and Dr. Elizabeth Avery from the University of Tennessee among others. Topics to be covered include:

·        Essentials of public relations in Italian political campaigns 1963-2013
·        Political Public Relations in the European Union
·        Political Public Relations in Advocacy: Building Online Influence and Social Capital

Overview: Public relations efforts are more pervasive in political communication today than ever before. Still, there is neither much theorizing nor empirical research on political public relations. Consequently, the goal of this post-conference panel is to bring together scholars at the crossroads of public relations, political communication, political science, and political marketing, and to serve as an initial forum to discuss various perspectives on political public relations. Political professionals will also be on the panel to offer an applied perspective on best practices in the field. The discussion will be based on studies in a forthcoming special issue of the Public Relations Journal edited by Spiro Kiousis (University of Florida) and Jesper Strömbäck (Mid-Sweden University).

For more information on the session, please visit,

To register, please follow the use the ICA online registration system at


Spiro K. Kiousis ( and Chiara Valentini (