Chapters on PPR

On this page we have collected book chapters that explicitly focus on political public relations and that apply public relations theories to political contexts and processes. By listing the chapters here we do not necessarily endorse them, but think they are worth reading for those interested in political public relations. The chapters are ordered by publication date. If you miss any chapter here, please send us an email and we would be happy to add it.

– Svensson, Emma, Kiousis, Spiro & Strömbäck, Jesper (2014). Creating a Win-Win Situation? Relationship Cultivation and the Use of Social Media in the 2012 Campaign. In John Allen Hendricks & Dan Schill (Eds.), Presidential Campaigning and Social Media. An Analysis of the 2012 Campaign (pp. 28-43). New York: Oxford University Press.

– Kiousis, Spiro & Strömbäck, Jesper (2014). Political Public Relations. In Carsten Reinemann (Ed.), Political Communication (pp. 249-266). Berlin: Mouton de Gruyter.

– Strömbäck, Jesper & Kiousis, Spiro (2014). Strategic Political Communication in Election Campaigns. In Carsten Reinemann (Ed.), Political Communication (pp. 109-128). Berlin: Mouton de Gruyter.

– Jackson, Nigel A. (2012). Underused Campaigning Tools: Political Public Relations. In Jennifer Lees-Marshment (Ed.), Routledge Handbook of Political Marketing (pp. 271-285). London: Routledge.

– Canel, Maria José & Sanders, Karen (2012). Government Communication: An Emerging Field in Political Communication Research. In Holli A. Semetko & Margaret Scammell (Eds.), The SAGE Handbook of Political Communication (pp. 85-96). London: Sage.

– McKinnon, Lori Melton, Tedesco, John C. & Lauder, Tracy (1999). Political Power Through Public Relations. In Robert L. Heath (Ed.), Handbook of Public Relations (pp. 557-564). Sage.

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